Our Web Site Design Philosophy

Our philosophy in creating great web sites is to keep it clean and simple. Simplicity is the key to having an easy to navigate site and one that loads quickly. Let us consider the following steps to creating a clean web site.

The first step in making a clean web site is to determine the main purpose of your web site. If you come up with multiple main purposes you may need to create multiple web sites or just narrow the purpose. Having a defined main purpose will give you direction for creating all the other supporting pages for your web site. This will also benefit you in doing well on the search engines because it will set your site up with a Theme. The theme concept plays a vital role in search engine optimization.

The second step in creating a clean web site is to be consistent. I will create a navigational scheme that will remain the same for all your pages. Too often you see sites that change link options or relocate them for each page on the web site making it very challenging if not impossible to find what you are looking for. Another element of consistency is in the design of the web site. All of your pages should have the same look and feel. This is typically accomplished by using the same header and colors throughout your site.

The last step in clean web site design is to follow the rules of alignment and proximity. The rule of alignment states that every element on your page should be aligned with some other element on your page. The alignment can be right, left, centered or justified. The rule of proximity states that you should group similar items together and separate items that are different. These two rules help to organize your web site and create a clean, simple look.

Those are the basics of creating a clean web site. To go a little deeper and learn more in depth information about creating great, clean web sites you might be interested in checking out some our our design resources.

Back to Custom Web Site Design